For the first time ever, TripleLift is introducing the Native Awards — a celebration of the best native advertising campaigns of 2018.
Native is changing rapidly, and brands are taking advantage of new formats and implementing smarter programmatic strategies to amplify their messages. We scoured through droves of our customers’ amazing creative campaigns to handpick the best of the best when it comes to eye-catching designs, captivating content and performance. Now, see the winners!
The Top Performing Campaign of 2018 - When you offer an all-year staple, it can be that much harder to stand out during the busy holiday season and position your product as a special purchase. That was the challenge ahead for this major beauty brand, who had to incite a feeling for consumers that an everyday essential is also a delight-producing gift that would please any loved one. They framed their popular items within visuals that looked like holiday gifts — offering consumers a quick way to associate gift-giving with their brand, leading to high performance stats for the campaign.
Top Performing Cinemagraph - How can you get consumers to stop and stare? Nestle’s native placement for SweeTARTS brand chewy ropes engaged the senses with a cinemagraph featuring eye-catching details of “popping” fruits to convey the candy’s intense flavor. The strategic creative leveraged this highly captivating format while staying true to the specific product — a delightful way to increase brand attention.
Top Performing Branded Content - When it comes to native, context is key. Duracell’s holiday campaign featured variations of custom content that matched the tone and style of each publisher where the campaign was featured. The content was also relevant and timely to the end user, capitalizing on ways the brand could *literally* power the holiday season. With strategic positioning and creative application, the brand’s message was able to stand out during a cluttered advertising season to not just be top-of-mind, but to seamlessly connect with consumers.
Top Performing Mobile In-App Ad - When it comes to native in-app ads, immersive experiences stand out. This major telecom company wanted to highlight their Triple Play specials by showing how easy it was to watch your favorite content on multiple devices. Their creative made the viewer feel like part of the ad, so they were front and center “interacting” with media on both a tablet and a television simultaneously.
Top Performing Video Ad - Video ads are tasked with telling complete stories that sell, in shorter and shorter timespans. It’s appropriate, then, that a major hotel chain that thrives on efficiency would leverage a 6-second video ad to highlight how their fast but complete breakfasts can help consumers succeed throughout their day. Their quick and powerful ad not only caught lots of brand attention, it exemplified the nature of their business.
